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Levolor
In the 1980s, the regimen was the more products you had, the more you had to sell. By selling the LHF4 philosophy (one company/four differentiated brands), we are stating that a stronger need exists for customer market differentiation. It is imperative that the industry go with a product/service regimen to differentiate themselves and their product offering from that of the competition. At LHF, we believe that simple is better! We believe in cutting through the confusion by offering a simple selling proposition to the customer.
The fabricator concept has increased quite considerably since its beginnings in the mid-'70s, and LouverDrape has traditionally been our foundation of the fabricator product lines. As a result of creating our Fabricator/Distributor Division, this combination of the two channels allows us to expand our focus to the distributor as well with an offering of Levolor distributed products.
Levolor Home Fashions[TM] (LHF) was formed in 1994 when Newell Co., owner of industry leader Levolor, purchased Home Fashions, Inc. Joanna Window Fashions, known for its popular roller shades, was acquired in 1995, and the company now features the product lines of Levolor, LouverDrape[TM], Del Mar and Joanna brands.
LHF provides more focused service, allowing customers to utilize its powerful brands to design unique programs from one source. Each brand maintains its unique market position. Four divisions have been established to handle different aspects of the business: Levolor Home Fashions Retail, LouverDrape Fabrication, Levolor Home Fashions Contract and Levolor Home Fashions Canada/ International.
The persona of Levolor Home Fashions is that we are core specific -- we have brought together companies that represent their industries. For example, LouverDrape is verticals; Levolor is horizontals; Del Mar is pleated shades; and Joanna is roller shades. This gives us full line expertise providing consumers with the best product, expertise and innovation. No other company within the industry has this advantage of core line representation. We also have a resource in Newell being our parent company in that it is a financial horsepower that holds management expertise in transitional markets like ours. No business could have gone through such a monumental process as our recent systems conversion without this strong backing and management expertise to pull off the project successfully.
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Wood Blinds | Custom Window Treatments | Faux Wood Blinds | Woven Wood Shades
Decorating Depot provides wood blinds and custom window treatments for any window size in your home. Faux wood blinds, mini, and woven wood shades are essential for a beautiful home. Roman and Bamboo woven shades are offered in many styles.
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